As you know that positioning of Body Glove has defined distinctly positioning and can divide 3 important points as product, store and service
Product:
“Soft and Durable Fabric”, “Bright and Colorful Design Pattern”
We attend the quality of products so that we have designed new pattern to match with the target customer’s lifestyle under the concept of Surf Fashion & Easy Lifestyle in order to satisfy the consumers. Besides, the products are prominent on the bright and colorful design pattern, featured with high absorbency, soft and durable fabric to make it easy to wear and take care of its long lasting color.
Service:
“Good Service”
We aim at good service to satisfy the consumers. By the employees, who had been training, will take care and service the consumer and advice the products that the consumers want.
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Store:
“Visual Merchandise Display”
The company distributes the products domestically through 2 channels. There are Body Glove Flagship Store and Body Glove counter. Each our store use the same format. The store’s format is “Visual Merchandise Display”. We focus on modernity and prominent Body Glove store.
